Dear SAHROO Brides,

When we launched in the heart of New York City in 2018, our cream-colored pant suit became our star set. As we spoke to more of our sahroo women, we learned that nearly all of you were brides seeking out something different for your wedding day. Within the year, we saw the need for a bridal brand that spoke to the intelligence, independence, and beauty of the modern bride. Today, we’re over the moon to announce that the sahroo you know and cherish is devoting its efforts to wedding-wear full-time. Read our letter to you, straight from our founder and creative director Sarah Abbasi, inside.

As anyone who has visited the sahroo showroom will know, this is my mother’s stand-by for healthy, glowing skin—and we’ve never distributed our secret recipe until now. Drink this in the days, weeks, and months leading up to your special day—and beyond—for a clear, luminous complexion.

Here at sahroo, true love begins with self-love. In our never-ending quest to dote on ourselves unconditionally, we often turn to these under-the-radar facials at three of our favorite hidden gems here in our New York City hometown to offer our skin a much-needed reset. And to give ourselves a moment to just lie down, screen-free.

Our bride Ali Leone wore a Victoria Caftan - looked super fab but since we’re highlighting that piece in this newsletter. We can highlight this swedish bride who wore the elizabeth pant suit to city hall!

The Victoria Caftan is the ultimate statement piece—something that would be just as at home at a Brooklyn garden party beneath twinkling tea lights as it would billowing after you while running down the halls a romantic countryside estate in Provence. We partner with 12 bespoke artisans across the span of two weeks to lovingly tend to every detail of this high-necked beauty. Now, you can see how it gets made, right here.